Let’s get one thing straight from the off: if you are not 100% dedicated to improving your health, wellbeing and fitness, you will fail. Anyone who exercises regularly or who has followed a strict diet will testify that, at times, the going gets tough. It is very easy to diet at the beginning; you are excited at the potential changes ahead and, to begin with, those changes will be rapid and vast. But, what about a few weeks or months in, when the improvements slow down or maybe even stop – what then?
That is the point when most people quit. They come up with some bullshit reason as to why they quit and, before you know it, they’ve put on any weight they lost, plus a bit more.
Everyone has a different motivator to lose weight. My body heroes were people like Arnie and Sylvester Stallone, so, for me, it was all about putting on hard muscle and having a defined physique. Some people want to lose weight for an occasion, like a wedding and some people need to lose weight for health reasons.
If you want your weight loss to be permanent, you have to understand right now that, the ONLY way to make it permanent is to permanently change your outlook to food and exercise. I don’t consider myself to be “on a diet”, there are just certain foods I won’t entertain the notion of eating. To achieve the look that I want, I have sacrificed certain foods. Yes, I am extremely strict on myself, but that is because I like being toned all year around. Most people don’t need to be as strict as I am but everyone wanting to maintain weight loss will need to look hard at their diet and just get used to the fact that they may never look a Kentucky Fried Chicken in the eye again!
Healthy living is a lifestyle choice in just the same way unhealthy living is. Some people strive on filling themselves full of junk, smoking and drinking to excess – like they are badges of honour. Others want to feel good, look good and add years to their lifespan – quality years. It is the latter that have adapted the way they think to conform with the goals they want to achieve.








VAT On Nutrition & Sports Drinks
The Government in the UK are going to add 20% VAT onto the price of Nutrition and Sports drinks. Obviously, this is outrageous. Sure, tax heavily alcohol, cigarettes, fatty foods and anything else that may cost the NHS a lot in future healthcare, but don’t tax items designed to make us healthier! Completely illogical.
If you agree that this is a dumb idea, sign this petition – it might just help.